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Remember the Peter Stuyvesant cigarette ad they used to show in the movie theatre … the one with the beautiful models playing in a winter paradise of crisp clean snow, wide open spaces and the commanding presence of the mountains towering in the crystal clear air? (I know I’m showing my age, but bear with me a moment.)

They (the cigarette company) were hell bent on showing you the lifestyle of the rich and famous and making you wish you had it… Well, snow skiing is one of those recreational activities that takes you one step closer to living the Lifestyle!

So here is a short guide to Snow Skiing for Beginners.

Tip # 1- Get Some Lessons

You’ve made the decision to boldly venture where you’ve never gone before – balanced precariously on small slender pieces of wood & metal on a slippery surface that will get you all wet. Sounds simple and easy enough, but it takes a lot of courage to get out on that limb for other people to see just how green you really are. But even one lesson will build your confidence, lessen your fear and help you appreciate the grace and beauty of cross-country skiing.

It’s essential to take a lesson early in your skiing career to help you get the basics such as balance, control and stopping under your belt on a flattish surface before you take on the slopes. You won’t get all of it down pat in the first run – you’ll slowly apply and perfect them as you continue – but being aware of them will help you gain confidence. Skiing is a confidence sport – the more confidence you have in your own ability, the better you’ll be able to cope with what the slopes throw at you!

And you don’t need to fork out the big bucks for private lessons either. Lessons in small groups help you learn from other’s mistakes, not to mention building camaraderie with other newbies like yourself.

Most Ski Resorts offer beginners classes so be sure to check it out with your chosen ski resort and reserve your spot in the first class on offer on the day you arrive.

Whether you’re a total novice having never ventured onto skis in your life before or been on the slopes a couple of times, regular lessons in your burgeoning skiing career will help you to improve your skills, correct any bad habits you might have picked up and set your skis on the path to total enjoyment and freedom.

Remember, speaking to experts and more advanced students is still the best way of getting all the practical info you need.

Yolande runs the site [http://www.skiingtips.org] which is a collection of skiing tips from the Beginner to the Expert Skiier. To read part 2 in this series, please visit Snow Skiing Tips for the Beginner [http://www.skiingtips.org/Taking-The-Plunge-Snow-Skiing-Tips-For-The-Beginner-Part-2.php]

So… did you jump on that early bird special and register your child for summer camp back in January?

The economy is tough on summer camps. Not only can they be a “luxury” expense for many families, but with so many parents out of work and staying home we also know that summer camps no longer have the same role in child-care.

Since camps are in a yearly revenue cycle with huge dry spells and just a few peak sale months (March – May), it can take until June (for summer camps who are on the edge) to figure out if they can make payroll or pay for facilities through the summer. What? Really? Yep. Summer camp payroll is a huge expense for camps that do not run off volunteers, as are facility costs for any camp that doesn’t own its own site. And keep in mind, those that run off volunteers are generally non-profits relying on fundraising and donations; contributions that also dry up in slow economies.

What happens when a summer camp is in the red?

That depends on the summer camp company. Many summer camps are part of a bigger organization, and the camp can be a loss leader. To stay a float some summer camps will renegotiate terms or payment plans with venders or facilities. Some camps will turn to volunteer staff or cut staff ratios. And a few will run to the bank and hope they can get that loan to cover payroll. When those attempts are successful they squeak by. But it happens every year…. some summer camps will close mid-summer or just before they are due to run.

Will you get your money back if a summer camp closes?

That depends on the summer camp company. Most summer camps that are associated with a youth organization, to protect the reputation of the umbrella company or the facility they work for, will be covered by the latter. A summer camp run by a multi-program agency has other budget to draw on and can’t afford the legal entanglement from a Chapter 7 that leaves customer damages. But companies that only run camp… well, these are the ones that can fold up on you. (Don’t get me wrong, these are also some of the best camps because they devote full time to just running camps. But as a possible indicator of stability in tough economic times – a diversified company may be more resilient.)

Back in 2001 ACE computer camps, a nationally run chain of computer camps with over 60 locations nationwide stopped running mid-session. With estimated numbers at 10, 000 campers per summer – this was a big upset.

When campers came back from lunch some happened to search out the ACE website, they found this message: “American Computer Experience is going out of business immediately. All ACE computer camp locations are cancelled effective immediately.” So, the campers and staff went home. None of the families of that week or subsequent weeks were refunded. Camp staff who had worked at camp several weeks were not paid. The rented camp facilities also did not get paid. Lawsuits went on for years and financial restitution is still incomplete.

How can a summer camp customer protect themselves?

It can be hard to find out if a summer camp company has solid financial footing. In the 2009 camp season, you should assume all camps are struggling a bit so don’t be afraid to ask some pointed questions:

1) Assume your summer camp might have to close slow weeks and move everyone together to reduce the cost and maximize the profits. Ask your summer camp which weeks might they close if they have to consolidate?

2) If your summer camp is using a rented facility; ask if the camp has paid upfront (or are they past the point of canceling) where the camp would have really committed to the week? (In rental contracts there are dates by which payments become committed, if it’s past that point (or if they paid in full upfront), then they will run the week even if it’s lower in numbers.)

3) How many campers are registered in the summer camp? Ask for totals for each class as well as over-all camper registration numbers and ask what they had expected. Ask what happens to classes or registration numbers that are low? What is considered low? You are looking for a reasonable answer and a plan for how they will serve lower number. Do some simple math based on what you are paying for the camp and how many kids they say each staff will cover. And if you think because you pay $600 or $1000/week that they must have a ton of profit to play with… think again, summer camps just don’t operate on huge margins until they really have volume, it’s the “economy of scale” that work in this business – which is why every summer camp may be hurting right now.

4) If you hate your plans to change… avoid registering early for the first week of the camp season and the last week of summer too and the weeks on either side of the holiday. These are the most frequently closed summer camp weeks. The bookend camp weeks close to consolidate the numbers. The weeks on either side of the holiday close because families are taking more trips and enrollment is low. (If you wait and buy these weeks late you may find good deals, call the week before and make an offer … this may work especially well if you are paid in-full for weeks later in the summer as well.)

5) Know your summer camp leadership. Find out all you can about the camp owner. Are they from a summer camp back ground? Is this a passion that they will not give up on, even in bad times? Would they sell their summer camp today if they could? Also, if you have been at this summer camp for a while, do you sense any change in their approach to camp customers? Are they emailing you more or less? Are the notifications on time, is paperwork late, are they cutting back any services? In this economy, they should be making some adjustments but a “camp” committed owner will be guarding the customer experience from those cuts. Ask what adjustments they are making.

6) How long your summer camp has been around can be a good indicator, but only IF they have a great return rate. (A topic for another day… there are MANY ways that camps can compute a return rate). The summer camps with strong return rates tend to be camps that have either a strong “traditions-based” programming and/or an excellent progression for kids to follow as they age and/or develop in skills. Summer camps that offer a single topic can be fine, if they offer a strong progression. But keep in mind that trendy topics always come and go, so even in good economic years you will see ebb and flow in the numbers at any specialty summer camp. If you hear about some new cool summer camp focused on a topic that is ripped from the TV prime time… it might be fun, call early, but don’t drop your cash until just before it runs – and do your best to stop by and visit the program their first week, before you pay up in full… to avoid an unhappy camper.

7) You can check on them. If you are thinking of going to a summer camp that rents their space, call the facility and ask if the summer camp always pays on time. Verify they have been paid all appropriate fees for 2009. This can be very very informative.

8. Take “Fire Sales” as a warning sign. If your summer camp company is running “Fire Sales” (dropping prices like crazy) in the month of June, they are scrabbling for revenue. They have figured out that they have lost money and they are trying to fill all the seats as a tourniquet for the bleeding. They will likely try to up-sell to people already registered for weeks… “Since you bought early we’re offering you this amazing discount on your added weeks”. This can be a great deal… and using Fire Sales to get a great deal is wonderful… but if your week is in August, and Fire Sales start happening… it’s a warning that your camp company is already worried and is likely tightening its belt and scrabbling for last minute camp sales. This could mean reductions in staff ratio, tightening on supplies, or other cost saving measures, including cancelling weeks. It’s time to call and ask to make sure your week is still 100% a go. (Ok, in all honesty, if they are doing this at least they are doing something… some businesses can get so busy in summer they don’t even try to save themselves and end up folding post season).

9) Have key people in the camp company left? No, I’m not talking about the counselors – though they are “key” since your kids will be with them (but a % of summer staff always go before the season is out). But check into the company leadership, have they had any major turn-over, this can be a sign of financial troubles or major shifts in the company direction. Don’t just ask how long the company has been around, ask how long the main Camp Leadership has been in place.

10) Do they have a fall back position? A strong summer camp knows its numbers and knows what it will do based on those numbers along the way. If you can have a frank discussion with someone about the contingency plans you will likely get a gut feel for their business sense; of course that is if you get to speak with a leader in the company not just a sales person. Asking a sales person who is not trained handling these types of questions, may give you your first clues about how the numbers are. If you’re worried after that, as to speak to the director or business manager and go ahead and ask questions. Start form the basic assumption that sales must be low and let them know you plan to have a frank discussion.

The point is… Ask some direct questions and make yourself an insider. Your camp company should welcome your partnership!

Kat “Toes” Fitzgerald has been a leader in the summer camp industry for over 20 years. She currently is the founder of an educational summer enrichment camp at multiple locations that focuses on STEM subjects (science, technology, engineering and math.) You can read more tips for parents, counselors, administrators and campers at http://www.campydiem.com

With more and more companies wanting to integrate their products into the lives of

celebrities, now seems like a good time to take a closer look at Celebrity Product

Placement, describe three common approaches, and outline what steps can be taken

to guarantee results.

The term “Celebrity Product Placement” is used to describe several related

techniques, but its definition applies to each: free products are distributed to

celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for

endorsement, it offers a distinct advantage. It can appear like a product choice

made on individual preference.

Most marketers are unaware of their options in this category (one form features

contracts with celebrities, guaranteeing performance and allowing marketers to

actively leverage celebrity patrons in the media) and therefore many overlook a very

powerful influencer-marketing technique.

In this article, I will describe each of the three main approaches and discuss their

relative merits by listing their pros and cons. I also hope to quash any

misconception that Celebrity Product Placement has to be a gamble, and show you

how best to secure a return on investment (R.O.I.).

But first, a little history…

Celebrity Product Placement (sometimes called “Celebrity Seeding”) has been with us

since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into

his first Hummer, an 18th century potter named Josiah Wedgwood began supplying

his wares to England’s Queen Charlotte. Being given the title “Potter to Her Majesty”

led to a huge amount of publicity for Wedgwood which he took advantage of using

the term “Queen’s Ware” wherever he could.

It wasn’t until the 20th century that marketers keyed-in on America’s “royalty”:

Hollywood. But more often than not they met with disappointing results. Some

companies responded only to occasional requests for products (“gifting”), while

others made half-hearted attempts to distribute them without first devising a means

to guarantee results (“seeding”). In the end, most companies seeded product “to the

wind” and failed to grow anything of value.

Those efforts that did succeed, however, were so successful that independent

specialists emerged to help companies achieve better results. But the services they

offer vary and so do the results.

What’s It All About?

Marketers have long known the power of celebrity to influence consumer-

purchasing decisions. The term “borrowed equity” has been used to describe how a

celebrity endorsement can bestow upon a product special attributes and cache it

might not otherwise have.

The same concept applies to Celebrity Product Placement. But unlike celebrity

endorsements, where a highly compensated personality appears in commercial

advertising, Celebrity Product Placement offers marketers a more subtle and highly

effective means of reaching the public – via the media they consume by choice.

Indeed, Celebrity Product Placement is as much about placing products with

celebrities as it is about getting stories about those relationships into the press.

Regardless of the approach, Celebrity Product Placement strategies have a common

aim: to tie celebrities (thought-leaders, influencers) with consumer products in the

public consciousness.

Three different techniques offer three different levels of control over that placement:

gifting-the-talent (this usually involves supplying products for gift bags at live

events); product seeding (products are distributed more widely in hopes of securing

a promotional benefit and kicking off a trend); and, barter relationships (individual

celebrities agree to participate in custom programs in exchange for valuable

products).

Let’s take a look at each one in greater detail.

GIFTING-THE-TALENT

“Everybody” knows that celebrities own all the coolest stuff, and well before

everybody else. Celebrities travel the world and every minute detail of their daily

lives pervades the media. As style-leaders, they are perhaps our most powerful

influencers. It’s no wonder then that companies are lining up to give them the latest

gifts and gadgets for free.

One method to do this is called “Gifting-The-Talent.” This generally involves

supplying free product for insertion into “goody bags” which are handed out as

‘thank you’ gifts to celebrity presenters and award nominees at the now-countless

awards shows and charity benefits that dot the entertainment landscape.

At last year’s Academy Awards, for example, one of two Best Actress gift-bags

featured Gucci sunglasses, a Sprint PCS phone, Christian Tse 18-carat gold Iris

earrings, and more. The Best Actor bag featured Gucci eyewear, a Maurice Lacroix

Swiss watch and assorted other goodies. According to news reports, the retail value

of one such group of bags at the Oscars exceeded $110,000 each!

But how effective is this practice? If the goal of Celebrity Product Placement is to get

press coverage, can we measure the value of gift-bag placements? What types of

products are suitable and which are not? And what level of control does this strategy

offer marketers both in terms of demographics and reach?

There is no denying the value of being associated with these glitzy events, and by

extension, the celebrities who populate them. On the plus side, they offer a rare

opportunity to get close to the biggest stars in the world. On the minus side, the

marketer has no control in matching up celebrities who hold sway over their

particular demographic. They have to play the cards they are dealt.

Gifting-the-talent at award shows virtually guarantees mentions in the celebrity

press at the time of the event; but without permission to associate the celebrity’s

name and likeness with the product, marketers don’t have the leeway to truly

leverage those relationships in their own press activities.

Gifting-the-talent in this way has other limitations: first-movers snap-up desirable

categories and, of course, not all products are deemed appropriate. You won’t find

an energy drink in these bags.

PRODUCT SEEDING

Product Seeding offers marketers more control over whom to place products with

but, conversely, less control over how (or if) those products get used. And, while

virtually any product – from bottled water to consumer electronics – can be seeded

with celebrities, marketers are playing the odds here. But the payoff can be huge if

the seeding is supported by a creative strategy.

Product Seeding is the oldest form of Celebrity Product Placement. Products are

distributed more widely. They can be aimed at celebrities who are most compelling

to your demographic. And they can be delivered directly to the celebrity without the

filters imposed by events. Of course, working with a specialist who can get your

product directly to celebrities becomes paramount here. Film and television product

placement agencies are NOT set up for this practice.

Taken by itself, Product Seeding is a gamble. If you send enough freebies to

Hollywood but you don’t have a creative strategy, a celebrity might be photographed

using your product or evangelizing it on a talk show. But if one looks at Product

Seeding as one tactic in a larger Celebrity Product Placement effort, it can pay big

dividends – particularly in identifying celebrities who have a true affinity for your

product.

Energy Brands, makers of the Glaceau Vitamin Water line, discovered this in 2004.

As a result of its long-time strategy to “home deliver” the vitamin-enhanced drink

to celebrities (including Sean “Puffy” Combs and Tom Cruise), the company gained a

fan in 50 Cent. Having mentioned his preference for the product in a series of

interviews, the Hip Hop star – who is well known for his fitness-centered lifestyle –

became an obvious choice for brand spokesperson.

Speaking to Ad Age magazine, Energy Brands’ VP of marketing, Rohan Oza, said

“We’ve seen that when 50 Cent incorporates [Vitamin Water] into his daily routine …

the brand gets on the airwaves and we create a lot of trial.” Making vitamin water a

visible part of the rapper’s healthy lifestyle worked so well the company launched a

new “Formula 50″ variety named for the artist.

Such “organic” relationships can grow from Product Seeding. Not only can marketers

benefit from press mentions, but the process can be used to uncover promotional

opportunities and, in some cases, identify the most ideal product endorsers.

Product Seeding remains a gamble but, if executed properly, one well worth taking.

Relatively speaking, it is a very low-cost marketing program. And the return on

investment – though difficult to forecast compared to barter relationships discussed

below – can be big. But what if your goal is limited to getting press mentions? Can a

publicist hedge his or her bets in this category?

One of the great things about Product Seeding is how creative you can get. For

Trident White chewing gum, the company commissioned a Harris poll asking the

public to vote on the best “celebrity smiles.” My company, which specializes in

celebrity product placement, delivered gift baskets of the product to the Top 6

winners, allowing Trident to plug the celebrities in their press materials.

On another occasion, Electrolux – maker of a new high-end, super-quiet vacuum

cleaner – wanted to align their product with celebrities. We identified 6 celebrity

moms who had recently given birth and – touting the fact that these vacuums would

not wake a sleeping baby – made gifts of the product to each. Here again, the

company was able to use celebrities to draw press coverage for its product. And

they were able to reference these celebrities because they were stating facts (a gift

was made to…).

But what if you want tighter integration with celebrities? Suppose you need to

forecast a return on investment in order to get approval for a Celebrity Product

Placement campaign? And what if you want celebrities to provide feedback about

your product and authorize use of their names and likenesses as part of your press

campaign?

BARTER RELATIONSHIPS

Barter is, perhaps, the only way to guarantee performance on the part of the

celebrity. Unlike other forms of gifting, this is a quid pro quo relationship whereby

the celebrity agrees in advance to participate in the marketer’s promotional activities

- in exchange for valuable product.

Celebrity Product Placement campaigns of this type work best for big-ticket items

such as consumer electronics and (the loan of) cars. But with creative approaches,

special product questionnaires and generous “Right of Publicity” agreements,

marketers can use the celebrity’s name, likeness and opinion as part of their public

relations campaigns.

Celebrity Product Placement – via barter agreements – is also among the most

affordable ways to use celebrities. For the price of a few products, and sometimes a

token honorarium, companies can integrate testimonials into their PR materials and

create customized celebrity content for their websites.

They can involve numerous stars in a press campaign for less than the cost of a

single paid celebrity spokesperson. It is one of the most under-exploited tactics

available to marketers today.

A Case Study: Sony Electronics

The Sony CD Mavica – at the time, the only digital camera offering a built-in CD-

Rom – had failed to penetrate the increasingly crowded market for digital imaging

products. This was troubling for Sony because the CD Mavica offered clear

advantages over its competitors; namely, freedom from wires. But that message had

failed to reach the public.

Sony wanted to involve celebrities with their products and for that involvement to

influence the public in a meaningful way. They wanted a high-profile event –

preferably benefiting charity – upon which to launch a yearlong press campaign in

time for the Christmas shopping season. The focus: to promote the simplicity of

CD-based photography.

The budget was limited. But, having learned that the latest Sony products could be

made available to gift the talent, The Hollywood-Madison Group proposed a

Celebrity Product Placement campaign. Each celebrity would be asked to take a

picture of what “Freedom” means to them, and those photos would be auctioned off

for charity.

Such an artistic challenge, coupled with the prospect of receiving free Sony product,

not only served to induce celebrities to participate, but offered us an extraordinary

opportunity: to frame these pictures and mount an exhibition which raised money

for charity. Indeed, the charity component attracted higher-caliber celebrities and

provided the “hook” to draw media attention.

We successfully placed the Sony CD Mavica digital camera with fifteen top stars

including Eric McCormack, Alyssa Milano and Dennis Hopper. The photographs were

then offered for sale on eBay as part of Wired magazine’s annual charity auction,

and put on display at a star-studded event in Los Angeles.

Fifteen top celebrities demonstrated the practical use of Sony’s product and

authorized the use of their names, likenesses and opinions about the product for

press and marketing purposes (for one year). Sony received free advertising for its

product in print and online for three months (worth an estimated $100,000), as well

as 3.6 million webpage impressions (auction as a whole) and national press

coverage including Entertainment Tonight.

You can read more about this project on our website>celebrity_projects>influencer

campaigns.

Conclusion

Celebrity Product Placement offers marketers an exciting way to influence

consumer-purchasing decisions. Properly executed, it can be a low-cost, high-

return proposition. As such, it should be part of every consumer-marketing

program.

Three different approaches offer three different results: gifting-the-talent (narrow

focus); product seeding (broad focus) and, barter relationships (one-on-one focus).

But, as we have seen, a tightly integrated celebrity product placement campaign,

combining elements of each, can improve results and deliver an impressive return

on investment.

Jonathan Holiff is president and CEO of The Hollywood-Madison Group – the leading recruiter of celebrities for endorsements, appearances and press campaigns. Visit the website at http://www.Hollywood-Madison.com

Dining out is an occasional indulgence for some people. For some, it is a way of life. Whatever the case for you, careful choices and moderate portions will help you make dining out part of a wise overall plan for your diabetes nutrition.

1-Research the menus. Ask the waiter about recipes.

Many restaurants include information about the nutrition values of their entrees. When this resource is available to you, take advantage of it. Research food or meal options at those establishments to make the healthiest choices possible.

2-Keep your helpings of food in check.

Diabetes nutrition is based on moderate portions, so keep portion sizes in check. Large portions are the norm at many restaurants.

How to control your portions.

Always choose the smallest meal size if they offer you options. Share part of your meal with a dining partner or request a take-home container. Avoid “dangerous” places like all-you-can-eat buffets. Resist overeating will be surely hard with that many options. Small amounts of many different foods can obviously add up to a large calorie count.

3-Make substitutions.

Choose for example a diabetes-friendly side salad or a double order of vegetable, instead of fries. Do not settle for what comes with your meal or sandwich with the eyes closed. Try a flavored vinegar or a squeeze of lemon juice on your salad, or use fat-free or low-fat salad dressing rather than the regular variety. Instead of shredded cheese and sour cream, ask for salsa with your burrito. On sandwiches, substitute mustard, ketchup, fat-free mayonnaise or a slice of tomato for the house dressings or creamy sauces.

4-Watch the “extras”.

Keep in mind that the extras such as croutons, fried chips and bacon bits can undermine your diabetes nutrition goals by increasing the carb and calorie count. So watch the extras! Do not ever forget that all the additions have calories, even the healthier ones, like barbecue sauce, fat-free mayonnaise and salad dressings. Notwithstanding, you can enjoy small servings of these, without sabotaging your meal plan.

5-If possible, speak with the chef.

Food preparation is also worth to consider. Avoid fried and breaded food. Instead request that your food be roasted, grilled or broiled. Whenever necessary and possible, ask if the chef can use skinless chicken, whole-grain bread and low-cholesterol eggs. If you are to order pizza, avoid doubling on meat or cheese, and request lots of vegetables and just a thin crust. Ask that no salt or MSG be added to your food if you are on a low-sodium diet. When you request healthier options and substitutions, do not feel like you are stepping out of line. You have the right to do it. You just try to stay committed to your meal plan, and you are simply doing what it takes to accomplish that.

6-Avoid high-calorie beverages.

Watch what you drink. Keep an eye on the continuously refilled soda glass. Each glass of sugar-sweetened soda adds hundreds of calories to your meal. Ice-cream drinks and shakes may be even worse. They have more calories, as well as saturated fat. Instead, drink water, diet soda, sparkling water, mineral water or unsweetened iced tea.

7-Refrain from overdrinking alcohol.

Alcohol is another crucial matter. Alcohol has its own caveats because it can worsen your diabetes. An occasional drink with a meal is fine, if your diabetes is under control and your doctor agrees. Remember that alcohol adds empty, non-nutritive calories to your meal. Diabetes complications, such as eye disease and nerve damage, might be the immediate consequences of drinking imprudently. Nevertheless, if you choose to drink alcohol, opt for light beer or dry wines, beverages with fewer calories and carbohydrates. Other options can be mixed drinks made with sugar-free mixers such as diet tonic, club soda, seltzer or diet soda. One or two drinks a day should be your limit, anyway.

8-Eat out at your usual time.

Sometimes it is hard to maintain the blood sugar level steady, especially if one takes insulin shots or diabetes pills. Eating at the same time every day can help achieve that.

Follow these steps if you are dining out with others:

+ Schedule the gathering at the time you usually eat.

+ Try to avoid times when the restaurant is busiest, or make a reservation to avoid waiting for a table for long  periods.

+ If you cannot avoid dining out later than usual, snack on a starch serving or a fruit from the upcoming meal at your usual mealtime.

9-Save room for the afters.

Sweets are not necessarily off-limits. Just remember that sweets count as carbohydrates in your meal. Reduce the amount of other carbohydrates in your meal, such as tortillas, rice, bread, potatoes or milk, if you would like dessert.

Bottom line: the point is to never forget the principles of diabetes nutrition, whether you are at home or dining out. Limit the amount of carbohydrates, salt and fat in your diet. Eat a diversity of healthy foods.

Responsibly follow the nutrition guidelines set by your dietitian or doctor. If you do that and work together with them, you can afford the joy of eating out without setting your meal plan aside.

JOSE TALAVERA – Health advisor. Diabetes expert. Experienced consultant and author. If you like this article, please visit the web site below for more advice and resources: http://conquer-diabetes.blogspot.com

Preparing gourmet food with the help of butane stoves provides quite a trial by fire. If faced with such a dicey situation, how would you go ahead and prepare tasty meals in order to make a great impact on your family and friends? The word gourmet, when carefully studied, refers to food that is made painstakingly and skillfully and of a high quality. It is gently prepared at the proper temperature and served in an attractive manner. Now that things are clear, you certainly can attempt preparing gourmet food on handy butane stoves.

Prepare in Advance and Excel

For you to emerge successful in this endeavor, a number of crucial factors have to be taken into account. In the first place, you need to have a suitable recipe to prepare. It is very likely that you may wish to locate all the recipes that can be attempted over the open fire. After this, you may wish to experiment with them. Cooking gourmet food on handy butane stoves is not as simple as it looks, but a little bit of effort and actually trying them out is all it takes for you to for you to excel in any kind of gourmet cooking using a butane stove.

Always bear in mind that you should have a butane stove that is of the finest quality. You may wish to purchase something that is durable and is very convenient for you to use, ensuring the correct cooking temperature is maintained and prevent food from being excessively done. Usually, getting used to cooking on the butane stove takes a certain amount of time, before one excels in making delicious food using it.

Lastly, you need to have suitable equipment to deal with the task in hand. In order to cook gourmet food with a butane stove, you need to have proper cooking utensils, as well as a good quality thermometer you can locate.

This is your most precious tool, as you can prepare food effortlessly, recognizing the exact moment when the right temperature is attained, thus ensuring your food is properly done. You should stock the herbs you require and use them liberally to turn any uninteresting meal into fabulous rich one. You are also required to have suitable cooking pans and pots for using on these grids to ensure the proper consistency is attained and you dish looks truly wonderful.

If you wish to prove your mettle by attempting to cook gourmet food using a handy butane stove, then the ideal approach is to meet it head on. You may well appreciate the superiority and the know-how of the resources available on the web, which assist you in selecting the best recipe and supply you with the necessary cooking instructions. With this invaluable support, cooking gourmet food using handy butane stove turns out to be simple and pleasurable task.

Abhishek is a cooking enthusiast! Visit his website http://www.Cooking-Guru.com and download his FREE Cooking Report “Master Chef Secrets” and learn some amazing Cooking tips and tricks for FREE! Learn how to create the perfect meal on a shoe-string budget. And yes, you get to keep all the accolades! But hurry, only limited Free copies available! http://www.Cooking-Guru.com

Owning a pet is a big responsibility. This is because apart from making sure that your pet is well fed, properly groomed, and properly trained, there are a number of special needs for your pet, so they will live a long and healthy life. One way to make sure your pet is healthy is to give them plenty of exercise. The good news is that there are quite a number of good sources of the pet supplies that you need to make sure that the pet are met. This means that you can easy gain access to the pet dishes, pet toys, pet beds, and pet food that you need. One example of such a source is a friendly pet store.

Pet stores are some of the best sources of pet supplies. This is because pet stores also ensure that people who buy pets from them also gain access to the supplies that they need to properly take care of their pets. As a result, a typical pet store can provide a pet owner with a wide selection of pet supplies, which include pet toys and pet food, which can help him take care of his pet. Moreover, most pet stores provide pet supplies for almost all types of pets, which make also makes them the more convenient option for people looking for pet supplies.

In addition to these, pet stores can also provide pet owners with the best tools that can help them take care of their pets. This is because the people who run pet stores have vast experience in taking care of pets, which include knowledge on which brands of pet supplies can give the best results. In relation to this, the personnel in pet stores are also trained to answer any questions that pet owners may have with regard to the pet supplies, which can be very helpful especially for first-time pet owners.

Given that pet owners need to make sure that their pets are provided with the supplies that they need to be able to live long and healthy lives, pet owners need to gain access to high quality pet supplies. Fortunately, there are quite a number of sources from which pet owners can get the pet supplies that they need. One of these include pet shops, which is considered an ideal source of pet supplies because of the high quality pet supplies and the helpful information on pet care that people can get from them.

Pets [http://www.Pets-source.com] provides detailed information on Pets, Pet Supply, Pet Services, Pet Health and more. Pets is affiliated with Pet Memorial Markers.

For internet entrepreneurs, there are many internet marketing strategies to increase sales and maximize profits online. You will discover and learn the best internet marketing strategies in this article. With those strategies, you will boost skyrocket your profits and grow rapidly your home based internet marketing business.

Strategy #1: Research Everything You Need to Know Effectively.

It is obvious that research hot niche keywords to attract more traffic, maximize the benefit of your pay per click (or PPC) campaigns, and find new hot niche markets with high demand are required in this strategy. Of course, this is the first important strategies you must do for your own home based internet marketing business. With those well-researches, you will understand everything you must know for your markets, particularly needs and want in the market. There are many resources on the internet to help you to discover hot niche markets and keywords. The highest recommendation for discovering those markets and keywords is to use both of Overture and WordTracker keyword search tools to generate a massive list of keywords. With the list, you can analyse and evaluate the market, competitors and keywords.

The first key success of home based internet marketing business is to discover niche keywords with low competitors. With those keywords, you can: (1) Set up your high quality content website with high quality and tightly targeted traffic (2) Improve your ranking in search engines (3) Build your unique & high quality content/articles with keyword-rich (4) Create your profitable pay-per-click campaign and (5) Build up profitable successful blog online.

Strategy #2: Approach the Front-Back Sell through Great Sale Letter.

Second of the best internet marketing strategies you must concern is to provide a great and easy to understand sale letter on your website. This internet marketing strategy is all about writing a great sale letter with high conversion rate and builds your online mailing lists. The sale letter on your website is the first place for visitors to walk through your products, services, testimonial, bonuses and your required action. You should state all required information for what they are looking. You should definite clearly what you want visitors to do in your website. For example, you might want them to order your products, you want them to subscribe your mailing lists or you want them to download your bonuses. The highest recommendation in this strategy is to focus on how to convert those visitors to buyers through your own sales letter. You will not earn any dollars if you can not convert those visitors into your buyers. Also, you are losing your time to drive traffic to your website if you can not convert into sales. Remember, the more conversion rate you have, the more sales you get!

Apart from trying to sell your products through sales letter, it is obvious that you should capture visitors’ information in order to sell your products or other products to them after they leave. Without capturing the information, you are losing the opportunities to earn money in the future.

The real keys to your success in this strategy are: to create a powerful sales letter with high conversion rate and sell products in the future. With capturing the visitors’ information, the opportunities to make money in the future are opened.

Strategy #3: Do Not Reinvent the Wheel.

The core concept of this strategy is that you do not reinvent the wheel all the time. You must utilize the full use of others’ expertise to maximize the opportunities to make serious money online from home based internet marketing business. There are many websites, expertise and other successful entrepreneurs on the internet. You can ask them to minimize your mistakes and grow your home based internet marketing business. The highly recommendation is to join other membership sites and utilise the others’ expertise as much as possible. The more you learn, the more you know! With others’ support, you will minimize your mistakes and can grow your business easier.

The real keys to your success in this strategy are: (1) to research effectively from others and (2) utilise those others’ expertise to minimize your mistakes and maximize your profits. Many studies reveal that those truly successful internet entrepreneurs are willing to help people who are serious and passionate with the internet marketing and success.

Strategy #4: Automate Your Home Based Internet Marketing Business.

Without the automation internet marketing strategy, not only you would get fewer sales, you simply would not have more time to research ideas for new home based internet marketing businesses. By building home based internet marketing business that is fully automated. You can withdraw from your daily business as usual works and you will have more time to look for more untapped niche markets and other opportunities. Many studies show that this strategy is the best of the best internet marketing strategies to grow your home based internet marketing business in the long term. The rules of thumb, 80/20 rule, for your business are: (1) put 80% of your effort and time for your day-to-day operation tasks and (2) put another 20% for growing your business.

The real keys to your success in this strategy are: to find automated tools to help you and automate your online business. With those tools, you will have more time to think and grow your business. Otherwise, you will live in the daily business as usual works.

Strategy #5: Set up Your Own Affiliate Program.

There is no doubt that affiliate marketing business is a win-win relationship business between merchants and affiliate entrepreneurs. If you have your own products or even profitable products, it is a great idea to boost your sales through the affiliate marketing business. You will pay the affiliate commission to those affiliate marketing entrepreneurs when they gain sales for you. All you have to do is to support and follow up with those affiliate marketers in order to maximize your profits online. With those super affiliate marketing entrepreneurs, your sales will be increased rapidly and consistency.

The real keys to your success in this step are: to build a great relationship with affiliate entrepreneurs and support them as much as possible. Their sales are your sales too.

Strategy #6: Improve Yourself Consistency.

The last best internet marketing strategies for your home based internet marketing strategy is you. You are the most important and valuable asset in your business. You have to improve yourself all the time. Learning everything you need to know for your business is a must. Also, you should not give up too quickly if you can not earn big money in the short term. Truly entrepreneurs are always looking forward to the long term success. The online internet marketing business is a real business. With this sense, you have to treat it as real business.

The real keys to your success are to improve yourself, the best valuable asset in your business, and to build consistency your online internet marketing business always.

Final thoughts, the best internet marketing strategies for your highly successful in home based internet marketing business are: well effective researches, front-back sell, smart utilization, automate effectively, and self-improvement consistency. With these things, there is no doubt that you will success in the home based internet marketing business.

About The Author

Siripong R. or zMillionDollars is a recognized authority on the subject of building super-profitable internet marketing business. His website, www.zMakeMoney.com [http://www.zMakeMoney.com], provides a wealth of informative articles and resources on everything you’ll ever need to know about internet marketing business.

Grab free special reports at: www.zMakeMoney.com/free-report [http://www.zMakeMoney.com/free-report].

The Best Way to Make Money Without Spending Money and Time is to Have the KNOWLEDGE! Learn how to From the best expert.

I worked my butt off for two years before I made my first sale online. Two years of trial and error, late nights and too much coffee. Making money online is not easy. To set up your business in the Internet marketing world, you need to have the knowledge and the ways and means to go along with to sell your products. I want to help you to make money without spending a lot of money and time.

Know that 99% of money making websites and information products are scams, and real money-making recipes need real authority.

To make money online is NECESSARY to use Proven Online Marketing Strategies, Secrets and Tactics That Will Boost Your Online Sales And Explode Your Profit. It is NECESSARY to Learn Internet Marketing from Internet Marketing Experts. These Internet Marketing Experts come from all kinds of backgrounds, but have one thing in common.

They make a living providing Internet Marketing tools to help us build better online businesses.

If you want to be a success, you must study the great ones: Internet Marketers, have a lot to teach. All you need to do is begin studying what works for them and adapt it to your own site. Study great sales letters, see what they have in common and then apply those techniques to your own site.

THE BEST WAY TO MAKE MONEY WITHOUT SPENDING MONEY AND TIME IS TO HAVE THE KNOWLEDGE! LEARN HOW TO …… FROM THE BEST EXPERT.

Feel free to meet some of our favorite Internet Marketing Experts.

Allan Gardyne is THE No 1 affiliate marketing expert.

Alex Mandossian is well known on the Internet for traffic conversion strategies, showing his clients how to turn website visitors into customers.

Alexandria K. Brown is the best Ezine Articles Expert.

Armand Morin is the developer behind many of the top selling internet marketing software tools today.

Keith Voiles is copywriting experts. Keith Voiles has authored sales copy for the top names in Internet marketing.

Brian Tracy is expert in personal development and leadership training.

Bryan Winters is copywriting experts.

Charlie Page is copywriting experts.He is considered the leading expert on marketing with ezines.

Corey Rudl was one of the most respected experts in the internet marketing world.. He was a marketing strategist, author, speaker and software maker. Rudl specializes in utilizing unique and powerful Internet marketing techniques.

Dan Kennedy – Legendary marketing expert. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems. Dan Kennedy is one of the greatest marketers of all time.

Dan Lok is a reputed marketer and web site conversion expert.

David Vallieres is expert in selling different items on eBay.

Derek Gehl is internet marketing expert who specializes in teaching real people how to start and automate a profitable Internet businesses.

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Harvey Segal is the man behind The Complete Guide to ClickBank Websites and The Complete Guide to Ad Tracking Programs, and the publisher of SuperTips Ezine.

Professor James Bradley is an expert in the field of world finance and in the analysis of the Internet market.He is money making guru.

James Martell is internet marketing expert who specializes in online work-at-home business through affiliate marketing.

Jason Potash is expert in ezine and article writing.

Jay Abraham has to be the most successful marketer of all time. Jay has had more success than any other so called marketer out there.

Jimmy D. Brown is an expert on Viral Marketing. His information products and tools are helping people to generate and increase traffic to their websites.

Jo Han Mok is a copywriter who’s highly in-demand. Hi has written copy for some of the top names in marketing and one of his sales letters grossed 6 figures in 4 weeks.

Joe Vitale is “Mr. Fire” for Copywriting.

John Carlton is the copywriting legend. He, the Marketing Rebel, reveals the secrets behind the most successful and profitable ads in advertising history.

John Reese is expert in traffic generation and conversion.

Jeff Mulligan is the king of Clickbank.

Jill Whalen provides free advice and expert search engine optimization, SEO copywriting, search marketing consulting, and SEO seminars.

Jim Daniels is the best of the best in the complicated internet marketing universe.

Jim Edwards specializes in helping small, internet-based businesses find, use and profit from new and existing marketing and automation tools.

Jonathan Mizel is a well known and respected internet marketing expert. He is the acknowledged expert on targeted opt-in e-mail.

Ken Evoy is the creator of the revolutionary Web site-building system.

Dr Kevin Nunley helps small and mid-sized businesses build effective marketing.

Kevin Wilke is the master of automation – which is one of the goals of all marketers, so he or she can keep an income active while maintaining now product development and new activities. He is one of the best copywriters in the world.

Lorrie Morgan-Ferrero is one of the most sought-after copywriting experts.

Lynn Terry is expert in: Internet Business Development & Start-up.

Dr Mani is webmaster and an expert commentator on Ezine Publishing and Marketing.

Matt Gill is an expert forecaster of marketing trends – and with the Internet changing so rapidly he is able to keep us up to date on where to spend our marketing time and dollars for the year to come.

Marc Goldman is the pre-eminent expert in using joint ventures to jumpstart.

Mark Hendricks is Internet entrepreneur, business coach, author and software developer.

Markus Allen is the creator of The Marketing.

Marlon Sanders is an Internet marketing legend and a genius in copywriting, all in one. He has a masters in psychology and puts all his knowledge to good use to understand the psychology of his customer.

Michael Campbell is a self-taught search engine marketer, turned affiliate marketer.

Michael Green will be giving you the lowdown on e-book creation, product creation, copywriting, software creation and Teleseminars to help grow your Internet Business.

Michel Fortin, known as “The Copy Doctor”, is recognized as one of the greatest direct response copywriters in the world today.

Mike Filsaime is internet marketing expert who specializes in viral marketing, safe lists and membership site.

Mike Merz – his main focus being Internet Marketing start up consultation, specializing in affiliate program related campaigns.

Neil Shearing internet marketing expert who specializes in membership site that has complete business and marketing strategies and tools.

Perry Marshall is undoubtedly one of the world’s leading authorities on Google’s Pay Per Click.

Phil Wiley is a self proclaimed internet marketing expert that shows beginners how to create profitable mini sites.

Dr. Ralph Wilson is expert and writer of many e-books about SEO (search engine optimization). He’s also very well informed about internet marketing and other online business tools.

Rosalind Gardner is expert in affiliate marketing. She Rosalind provides down-to-earth advice primarily on affiliate marketing methods.

Shelley Lowery is expert in designing e-books, designing e-zines, designing websites and building promotional strategies.

Stone Evans is famously known as ‘The Home Biz Guy’. He runs the “Plug-in Profit” site, which assists those that are interested in starting an internet business.

Ted Nicholas is direct marketing and copywriting master. Ted is a well-known and respected leader in the information marketing business.

Terry Dean is considered one of the top small business Internet expert in the world today.

Yanik Silver is an established internet marketing expert.He is a master copywriter and student of everything to do with “salesmanship in print”.

Zig Ziglar is Sales Guru.

When you’ve learned all the knowledge of all that you need to know from e-books, you will have to implement what you’ve learnt.

Be yourself. Take what works for the experts and make it work for you – for your own products and services.

Feel Free to Meet World’s Top Internet Marketing Experts and Their Unique Products.. Learn from them, this is the only way to discover The Power of the Internet Marketing.

Maria Bumbarova, If you want to learn more visit to my blogs
Best Selling Internet Marketing Courses http://onlinemarketingtraining.blogspot.com/
Ultimate Affiliate Marketing Resources http://affiliatestoolsonline.blogspot.com/

It’s all about sports say coaches and parents as they sign their children up for little league, soccer, swimming or youth track. Both parents and coaches alike realize that by teaching our kids sports we are instilling in them strong work ethic, competitiveness, team work, sportsmanship, striving to accomplish goals, and to win.

These are all such obvious life skills you’d wonder why any parent wouldn’t want their kids in sports. Still, some psychologists say that an underperforming young athlete can have their self-esteem hurt if they find that they are not as good as the other kids on the team or in the league.

True enough and yet parents say, that’s alright they can still be part of a winning team, if they will put forth effort they’ll learn what can be accomplished working together, and they will also learn that if they want to do good and win in anything in life they will have to rise to the occasion and train and work harder to accomplish their goals, dreams and objectives. Indeed.

Today however, we are finding more and more studies and research done by psychologists that say we are damaging our children by pushing them too hard and that we should back off in order not to hurt their psyche. Sure, we could do that, but what happens when they enter the real world say coaches and parents; “Things are not going to get any easier then are they?”

No matter what you believe on this topic, one thing is known for sure; Team Sports Build Character in Our Youth! And so, I hope you will consider this.

Lance Winslow is a retired franchisor – Lance Winslow’s Bio. Lance Winslow is formerly the CEO of WashGuys family of franchises for instance one of Lance Winslow’s favorite companies on the team; www.windowwashguys.com/links.shtml /.

The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

Herbert Marcuse

When Solomon said there was a time and a place for everything he had not encountered the problem of parking his automobile.

Bob Edwards

Not having to own a car has made me realize what a waste of time the automobile is.

Diane Johnson

Car designers are just going to have to come up with an automobile that outlasts the payments.

Erma Bombeck

The automobile gives rise to intense passions in both sexes. Just a few decades ago car dealerships were places where women dared not go leaving the complex negotiations for a new car to their husbands, brothers and uncles. “Upside down on my car” was a phrase entrenched in the American lexicon long before the current economic meltdown turned “upside down on my house” into the catch phrase for the decade. Automobiles are expensive, yet they are the biggest waste of money imaginable and owning a vehicle defies every law of basic financial common sense there is. There are 5 common money mistakes most people make when purchasing a car.

1) Putting money down on a new car

2) Leasing a car

3) Trading in a car

4) Buying a new car every 3-5 years

5) Rolling old car debt into a new car purchase

Putting Money Down on a New Car

The author of a well-read and well-circulated financial blog, the Simple Dollar, wrote that you should put money down on a car in order to avoid GAP insurance. What is GAP insurance? GAP insurance stands for Guaranteed Auto Protection and is a supplemental form of auto insurance that covers the GAP between the residual value on the car if it is totaled out and the loan amount on the car. GAP insurance is an additional expense especially if you purchase a car that does not hold its value over the long run (as most don’t) but is it worth giving up $3000-5000 cash to avoid the premium? Of course not. And here’s why. Cars are depreciating assets. As a rule of thumb they lose 10-25% of their value each year for the first 3 years.

Putting any money down on a car, therefore, is a lot like taking a roll of Benjamins into your bathroom, lifting the lid and flushing 30 to 50 of those bills down the toilet. Any money that a new car purchaser puts down will not translate into equity in that car, but will disappear into thin air the moment the new owner drives that car off the lot. GAP insurance on the other hand is a relatively small expense a consumer may or may not choose to assume. Should the consumer choose to get GAP insurance, it is based on the value of the new car and the expected depreciation. For the top-ranked cars in terms of the least depreciation, GAP insurance will cost the least. For the cars that depreciate the most, GAP insurance will cost the most.

Kelly Blue book posts an annual list of cars that depreciate the least. Doesn’t car insurance offer full coverage for a car? No it doesn’t. Insurance companies are smart, they won’t pay more than a vehicle is worth. Consumers do that. Car insurance will only cover the residual value of a car in the event of an accident, not the full loan amount owed on a car. Pay $20,000 for a new car and wreck it in the first year, your auto insurance will cover only the residual value of that car. If that residual value is $15,000 and you owe say $18,000 you are on the hook for the $3,000. Here are the basic things you can do to avoid this depreciation calamity and hang onto your money:

1) Only buy new cars that retain their value and negotiate the best deal you can

2) Only buy used cars (someone else has paid for the depreciation)

3) Save like a fiend so that you can “self insure”, ie., cover the GAP in the event of an accident

4) If you don’t do 1,2 or 3 buy GAP insurance because it is minuscule compared to the out of pocket costs of a down payment

5) Don’t let your kids drive your car

Leasing a Car

The reason a car lease’s monthly payment is so much less than the principal and interest payments on a car note is that the lessee is not amortizing the value of the car with the payment. The lessee is amortizing only the depreciation costs and paying interest to do so! As an example if the 3-year depreciation expense on a car $20,000 car is $10,000, the monthly payment on the lease is based on that 10K along with the interest rate. Sounds like a good deal, I suppose, until you figure in that the car dealer will get back a used car at the end of the lease that he intends to sell for the full value of its make and model. What this means is pristine physical condition and low mileage. If the car returns in anything other than perfect condition, the lessee will have to pay in the form of stiff mileage and wear and tear penalties. Lease a car back to back and you loose big time because you are always bearing the cost of someone else’s depreciation.

Trading a Car

Basically my philosophy is that you buy the most reliable and high value car that you can, negotiate the best price that you can, pay it off and drive that vehicle for at least 10 years. Even if your vehicle is in pristine condition at the end of 5 years and you just have to have a new one, the dealer will give you at best 50 to 75% of the residual value of your car. The car dealer will make money twice: once on the new car you just bought and again on your trade in when they re-sell it for maximum retail value. It is great to give money away, but give it away to a charity and take the tax deduction. Your car dealer does not need your charity. Here are basic things you can do when you have a car to trade in:

1) Sell the car on Craig’s list or advertise it in the newspaper getting the best deal you can for your car. Then you are free to use the money anyway you choose.

2) Sell the car back to a same brand dealer. I’ve done it. It works.

Buying a new car every 3-5 years

Buying a new car every 3-5 years means that you are always locked into a principal and interest payment on something that is always losing value. The only way to “win” with a car is during the years in which you are essentially driving that car for free. At the very least, you can spend your time paying yourself the principal and interest payments, it is a form of forced savings in which you can set yourself up to pay cash for your next car, or use the money to take that vacation you have always wanted to.

Rolling Old Car Debt into a New Car Purchase

I know people who are so far upside down on a car that they have to look up to see down. It is sad, really. A car dealer will give you the rope to hang yourself. I have only met one salesman who was willing to talk me out of rolling one car into another. I was so desperate to get rid of the car I had at the time. It was an SUV that had the nasty habit of stalling in the cold at altitude. If I had been driving it in Phoenix I would never have had a problem, but I insisted on driving it to the Ski areas in Colorado. Silly me. But I was desperate enough to roll the 22K owed on that vehicle into another car loan on a new vehicle. The truth of the matter is that most cars on the market will never out last that kind of debt, and rolling old car debt into a new car purchase will result in a cycle of indebtedness to a car that can be virtually impossible to break

I hope by now I have shattered any illusions that a car is an asset. The traditional rules of money down and extended payments that apply to acquiring genuine assets, such as investment property and businesses simply don’t apply to a car. View a car for what it is, an essential transportation expense that will get you safely from point A to point B. As the quotes that head this article illustrate, cars incite passions that warp reality and good judgment understanding the 6 common money mistakes people make with cars will save you headache, heartache and money.

Ouida Vincent is a physician, active real estate investor and entrepreneur who has made more than her fair share of mistakes on the road to wealth. Ouida has made many of the mistakes she writes about and has come out on the other side. To find more interesting articles, business tips and key success philosophies go to http://www.ouidavincentsblog.blogspot.com

Most people in the United States have heard that if a black cat crosses your path, bad luck will follow. Most people who respond to such an event by saying something like “uh-oh” don’t follow up and blame the cat for the fact that a few days later they are, say, fired from their job or trip over the dog and sprain an ankle. But the notion persists, as do many other folk beliefs about cats-as-trouble. Most of these notions arose (in the West) during the late Middle Ages, persisting well into the seventeenth and even the eighteenth centuries. They come down to us today, happily, for the most part filtered by time and reason into paler, less scary versions. In fact, in England it is good luck if a black cat crosses your path. But Europeans in earlier times found plenty of reasons to be truly horrible to cats, especially black ones.

Black cats were not only nocturnal like all cats, skulking around in the dark as if guilty of something, and they were often indifferent to humans, even haughty, but also they had the misfortune of being black. For Europeans in early times, black was-simply-bad. It was associated with the underworld, with night (when bad things like werewolves were on the prowl), with the dark forests where dangerous spirits and crazy people bent on mayhem lurked. It was a scary world, where Satan himself was a constant threat. He and his dark minions practiced the black arts and were always looking to traduce innocent souls into evil.* The world, back in late medieval times, was also full of somewhat attenuated beliefs based on ancient times. Rome’s Diana the Huntress was associated with cats and later in her career morphed a little bit into Hecate, goddess of the underworld and given to dark doings. Also she was associated with the moon, that unreliable and protean body in the night sky. Cats were awarded these attributes.

Early on, the Catholic Church tried to dispel any such pagan notions, discouraging belief in the witchcraft that appears to have always been part of life in most preliterate societies. But late in the Middle Ages when universal satisfaction with the teachings and workings of the Church began to decay, scapegoats were needed. In 1233, Pope Gregory IX explained that black cats were satanic and suddenly the Christian world was overrun with witches and their “familiars,” which is to say the black cats that the witches sent forth to do harm to people. Indeed, witches often turned into black cats. And witches of course were agents of the devil. Thousands of people, mostly women, were burned at the stake along with their cats. Putative witches were typically tortured, and they readily admitted their guilt to stop the torture, even repeating various totally made-up incantations. Thus the virulence of witchcraft was proved, leading to a kind of mass hysteria in which yet more witches were put to the torch. Meanwhile, with such a bad rap, cats of all colors were persecuted.

In one common event, they were hung in bags that avid medieval sportsmen would attack with lances. Indeed, killing cats by one means or another was a highly popular pastime. In these exercises, there was no special emphasis on black cats-any cat would do. From this era comes the old saying “no room to swing a cat,” another sportsmen’s amusement. Possibly harking back to the Egyptian belief that cats were associated with fecundity, some medieval European farmers would bury a cat-alive- near each field they planted, to ensure the growth of the crops. In one macabre case, English archaeologists in the nineteenth century found the remains of thousands of cats buried by the adoring ancient Egyptians, and shipped them back to Albion to be ground up and used as fertilizer.

Mistreatment of cats in this era took many forms. As James Serpell of the University of Pennsylvania describes it, On feast days as a symbolic means of driving out the Devil, cats, especially black ones, were captured, tortured, thrown onto bonfires, set alight and chased through the streets, impaled on spits and roasted alive, burned at the stake, plunged into boiling water, whipped to death, and hurled from the tops of tall buildings; and all, it seems, in an atmosphere of extreme festive merriment.

Europe was not alone in the world in its distaste for all that cats stood for. Evil cats were common features of some Oriental folklore. In Japan, huge vampire cats took the form of human females and sucked the blood and strength from unwitting men. The Japanese used to cut off cats’ tails, believing the tail to be the seat of their malevolence. On the other hand, cats were looked upon with great favor in many Japanese monasteries, where bobtail cats called temple cats or kimono cats were thought to exemplify much of the wisdom passed on by the Buddha. And today, the Japanese have given the world the manekineko or beckoning cat, which can be found in many Asian restaurants and homes in this country as well as Japan and the rest of Asia.

The ceramic figure, something like a children’s illustration, recalls a cat that legendarily stood at the entrance of a famous temple beckoning a feudal lord to come inside. A lightning bolt struck where the lord had been standing and thereafter the beckoning cat was taken to be an incarnation of the goddess of mercy. It is also said to be good for businesses, beckoning customers, and for happiness and harmony-a long way from the cat vampires of old. Today in the West the association of cats with witches is memorialized in Hallowe’en costumery and iconography wherein witches on broomsticks ride across the disc of the full moon, while cartoonish black cats with malevolently arched backs spit and hiss in the foreground. On the last day of October, diminutive witches with black pointy hats will now turn up on doorsteps cheerfully calling for tricks or treats. And, of course, at least 278 zillion people have read about Harry Potter whose witch-filled world is also populated by kneazles, catlike creatures with spots and big ears, that appear to be mostly benevolent. In Islamic countries, cats are and were much admired, especially since the prophet Mohammed was particularly fond-and respectful-of cats, once cutting off his sleeve rather than awakening the cat who was sleeping on it. On the other hand, most Muslims find dogs objectionable. Dogs are eaten in many Asian restaurants, but I know of no place where cats are part of the normal diet.

The idea that a black cat crossing your path is bad luck is a southern European and Irish superstition, exported to the Americas. The English, as noted earlier, consider such an event good luck, and here and there local superstitions suggest that the appearance of a black cat in the presence of a pregnant woman assures a healthy offspring. Cats, and especially black ones, seem to have enjoyed a remarkable power: to be (in one place or another or at one time or another) all things to all people. Even at the height of cat persecution, plenty of cats lived comfortably with families who valued them for their help in vermin control. Indeed, in some places in England, if someone killed your cat, he would be forced to provide you with a pile of grain as high as the cat was long.

I myself had a black cat for several years. I did not seek him out. Instead, two women in the office where I worked at the time thought it would be funny (I suppose) or somehow fitting for them to present me with a large carton at the end of one October day-it was a few days before Hallowe’en-in which there sat a lanky young black cat with a look in his eyes of what seemed low-level outrage. The carton itself was decorated with various kinds of feline graffiti. I was unable to think of a graceful, or even ungraceful, way to refuse this gift, but the thought of schlepping the elaborately decorated carton to Grand Central Terminal in New York City and boarding a crowded train for the hour’s ride to my town, then arriving at my door and trying to explain to my then wife how we had come to have a cat and then introducing the cat to our dog while our three young daughters enthusiastically mauled it… well, it was not an auspicious beginning.

I was aware that black cats had a reputation for bringing bad luck, but as a science editor I was not going to worry about such nonsense. We found it difficult for reasons I don’t recall to come up with a name for this interloper, so finally, in a burst of paternal authority (this was the late 1960s) and stunning imagination I unilaterally named him Cat. Science or no, I was tempted to look up a few superstitions about black cats and found, of course, that I should be careful about him crossing my path, and if he did the antidote was something like walking around the point where I had seen him twelve times, then heading off backwards in my original direction. I pronounced myself grateful for my exposure to science, thinking how time-consuming it would be for me to feel I needed the antidote, what with Cat strolling though the house day in and day out. Imagine the superstitious life: you would have hardly any time for anything else.

Anyway, I came to know Cat and to be very fond of him, admiring all the things about cats that all cat people admire, though if he ever caught a mouse and dispatched it (or a bird, for that matter), I was unaware of it. I did not consider this a failing-just Cat’s amiable and, I thought, admirable approach to life. He took things easy and stayed out of trouble. Like most people, I have experienced plenty of misfortunes, mostly minor ones, but it has never occurred to me to blame any of them on Cat, who was a really good guy. One day, in his late teens, with out having shown much by way of signs of aging, he simply stopped being alive.

I have since learned that nowadays it is not always easy to obtain a black cat from an animal shelter in the days near Halloween. This is because some of the good people who devote themselves to such places do not want to run the risk of someone taking a black cat off to some horrid altar and performing lethal satanic rituals with it. This, in the twenty-first century!

It is a sad commentary to think that such a precious and complicated organ as the human brain, capable of designing a laser, or a symphony, or a democratic constitution, or of divining the common molecular basis for all of life on this planet, can still be so foully and stupidly misused.

Not all superstitions about cats that persist today are malevolent, of course; most of them are positive and harmless, if a bit silly. Upon reflection, it does seem strange for an animal whose evolutionary history is so steadfastly catlike-you have to go back many millions of years to find a cat ancestor that doesn’t look and act unmistakably like a cat-to be assigned so variegated an array of meanings. The human propensity to imagine the supernatural or the anthropocentric and pin it on perfectly innocent animals is astonishing. Snakes have, as noted, gotten an especially bad rap (aside from the fact that some are poisonous) for conning Eve, and other offenses. Most American Indian cultures believe the presence of an owl, and especially the hooting of an owl, presages a death. Who doesn’t-deep down-believe that the bluebird brings happiness? Dogs have both suffered and been esteemed in their symbolic essences. Horses come off pretty well in this regard: malevolent horses are rarely seen in human folklore or in the tribunals of people of faith.

Cats and dogs are considered either contemptible or splendid in a kaleidoscope of ways and for a host of reasons. The Church of Rome, for example, found dogs to be despicable because of their licentiousness but also heroic for their loyalty. The Church held cats in some contempt (not only were they licentious but they were noisy about it) until a papal successor to Pope Gregory IX began raising them. Then attitudes toward cats slowly changed to mostly positive. Today, in the United States, more cats are pets than dogs.

We have been talking about cats as seen in the mirror that many people carry around, imagining that their own reflections project some truth about the rest of nature. These are what Michael Sims, the scholar of the remarkable tales of archy and mehitabel, calls “symbolic delusions.” It seems to me that all such notions-complimentary ones as well as utterly insulting ones, none of which has been solicited by cats themselves-are, if anything useful at all, a version of a Rorschach test, those ink blot examinations that humans use to try to figure out other humans. But this is a book about real cats, so the rest of it will endeavor to tell the story of cats largely from their own point of view, as best we can perceive that.

visit http://www.petsrunway.com

In the cyberspace business world it is easy to

get lost. Therefore the term Internet

marketing has become the hottest of topics.

There are a thousand different Internet

marketing strategies, but what Internet

marketing strategies are the ones that truly

work? Look up Internet marketing on the

Internet and you will be bombarded with terms

like blog posting, article directory

submission and affiliate marketing. With so

much out there it’s easy to feel you’re in an

Internet marketing avalanche. You just want an

Internet marketing tool that’s going to be

effective. Why is that so hard to find?

Perhaps the solution to your Internet

marketing frustrations is something called

joint venture marketing. How can joint venture

marketing solve your Internet marketing

dilemmas? Allow me to draw you a picture.

Imagine two conventional stores, one a

clothing store the other a shoe store. Can you

tell where this Internet marketing metaphor is

going? A client for either store is running a

high probability of needing the other store’s

services as well. The same principle can be

applied to your Internet marketing needs. The

clothing store promotes the shoe store to

their clients; the shoe store does likewise,

both business benefit. If it will work in

conventional business then chances are it will

work for Internet marketing purposes as well.

What kinds of other online businesses would

compliment yours? That is the first question

to ask in determining how to use partnerships

to expand your Internet marketing. Ask

yourself why your clients buy from you.

Successful Internet marketing can only happen

when you understand your client. Then ask

yourself what associated needs your client may

have. Now your Internet marketing journey is

well on its way.

As soon as you find a successful online

business that can compliment the needs of your

client then your Internet marketing search is

nearing fruition. Now you can build a

relationship with that business that will see

Internet marketing success for both of you.

But be prepared to work on it. Successful

Internet marketing is more than just carrying

links to each other’s sites. It needs to be a

well thought out Internet marketing strategy

that will drive people to both businesses.

When that is working on both ends of the

Internet marketing partnership both businesses

will prosper. Both businesses will succeed

because the Internet marketing campaign

combines the strength of both businesses into

one Internet marketing whole. The result is a

beneficial Internet marketing campaign for

both parties.

An additional word of advice: Once you have

found a potential Internet marketing partner,

do your best to make the initial meeting a

personal one. Given the global nature of the

Internet, a face-to-face meeting may not be

possible, but there is always the phone. Your

Internet marketing search has taken a lot of

work so that now that you have made a choice

in an Internet marketing partner you need to

give that choice the best chance of responding

favorably to you. The more personal the

initial contact the better the chance that you

will solidify an Internet marketing partner.

About the Author:

An informed source of advice for all Internet Marketing and Home Business related issues. For information on the very latest & best online opportunity visit: [http://www.MakeItBigForLife.com]

The following article includes pertinent information that may cause you to reconsider what you thought you understood about the relationship between satellite television and Internet television. However, the most important thing is to read with an open mind and be willing to revise your understanding if necessary.

What Is Satellite Television?

Satellite television refers to television service beamed to subscribers via orbiting communications satellites high above earth from a distance of between – 22, 000 to 37, 000 miles making it possible for television programs to reach wider areas than was possible with either the traditional terrestrial or cable television which out reach was hampered by earth’s curvature and distance.

When Was The First Satellite Television Aired?

It was in 1962 that the very first television signal was up linked from Europe on to the Telstra satellite and beamed over North America. Anik1 was the first domestic North American satellite launched in 1973 in Canada.

How Does Satellite Television Work?

Well, without going technical, it will interest you to note that the television signals you receive from communications satellites are really first sent up from ground stations via very big (9 – 12 meters) dishes to an orbiting satellite that in turn beams the signals down to earth and on to your receiver’s parabolic dish’s focal point and a LNB or low noise blocker component converts ands send the signals to your decoder box where the final conversion is done to the signals so that it becomes the sound and pictures you watch.

There are also different brands of mobile none parabolic dish receivers for use in vehicles and other mobile platforms. In this case satellite television signals are received with a satellite antenna and directed through a satellite decoder box and an oscillator converts it to L-band range of frequencies that an on-board electronics finally converts to the standard frequency usable by normal television sets.

What Is A TVRO?

Television Receive Only or TVRO is the forerunner of satellite television viewing at home. The very big dish size, about 3 – 6 feet, required to run C-Band frequencies of about four G Hertz meant that not most people could own it due to the very exorbitant cost of installing one, and the space for installation.

One other hassle with TVRO is that the big dish has to be moveable to keep track of more satellite, because C-Band satellites carry less channels than KU-band satellites. This dish movement, however makes it possible to receive free channels and feeds or even unedited C-Band news material being sent to headquarters by field correspondence or a news crew, they are usually not scrambled.

What Is Direct Broadcast Satellite Or DBS And What Makes It Better Than TVRO?

Once you begin to move beyond basic background information, you begin to realize that there’s more to the future of satellite TV vis a vis Internet television software than you may have first thought.

DBS is satellite TV broadcast thorough Ku-Band satellites that work on higher frequencies with stronger signals than C-Band or TVRO, which makes it possible for you to install smaller dishes for receiving their signals.

People who live high up on apartment buildings favor the DBS since installing an 18 inches dish up there is possible. Another advantage of the DBS over TVRO is that the dish is stationary needing no maintenance plus, the installation is free in most cases.

This is made possible because DBS television satellites are usually in geosynchronous orbit that is stationary in the sky relative to the Earth, because each satellite is launched into space at around 7,000 mph to settle at around 22,200 miles above the Earth.

With this speed and height, the satellite revolves around the earth once every 24 hours in juxtaposition with Earth’s own rotation. This is what makes it possible for your 18 inches dish to remain in a fixed position with the satellite without requiring adjustment.

What is Internet Television and Is It Better than Direct Broadcast Satellite?

Internet television as the name implies refers to Television programs streamed onto a PC or Laptop through the Internet. There are different types of Internet television services. Some of them are recorded rebroadcasts while others are live broadcasts made possible with ingenious software. You can connect to thousands of satellite television services simultaneously. A wide range of viewing choices – unlimited TV shows, Movies, Sports, Soaps and more.

You don’t need any hardware such as decoder, wire, dish or antenna making. You can watch your favorite programs, even outdoors, from all over the world, so long as you have internet connection. Internet television is just a hassle free way of watching a lot more numbers of satellite TV programs and channels free of monthly satellite television subscription fees.

What Is The Future Of Satellite TV Vis A Vis Internet Television?

What would be the future of Satellite Television depends on several factors: For instance, even before the advent of Internet television satellite television companies did not depend on subscription fees for their survival.

Advertising pays a big chunk of the bill for you to watch satellite television even at the present rate you might consider very exorbitant

License fees are another way through which satellite television services are sustained. For instance, If you are in the UK and you have equipment that is capable of receiving TV signals then the law states you must pay for a TV license.

Today, there already exist broadcasters who use only advertising to pay for their service and so allow viewers free viewing of their programs, so in my opinion watching satellite television programs free on your PC or Laptop will not kill satellite television, rather Internet television will increase the number of viewers for satellite television services and lead to more and better priced advertising charges.

Of course, it’s impossible to put everything about the future of satellite TV vis a vis Internet television software into just one article. But you can’t deny that you’ve just added to your understanding about the future of satellite TV vis a vis Internet television software, and that’s time well spent.

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There are many easy ways to make money from your blog. In this article, we’ll cover just five of them. Since blogs have become mainstream, new opportunities to monetize your blog are becoming available every day.

Don’t have a blog? Then you’re missing out on an easy income stream. Many people are turning their blog – or a stable of blogs – into a profitable home business.

So let’s look at five easy ways you can make money by blogging.

1. Sell advertising

Since blogs are content Web sites, they can be monetized in much the same way as print publications, with advertising.

When you sell advertising on your blog, your blogging becomes a matter of developing and leasing real estate. Just as in a magazine, the more pages your blog has, the more advertising you can display. So if you choose this form of blog monetization, your primary focus needs to be on creating pages (writing blog posts), on which you can display advertising.

There are many Web advertising services which will sell the space on your blog for you, but you can also sell the space yourself.

2. Sell a product

Another popular income stream is to sell a product from a blog. If you’re only selling a single product, your blog can be smaller than one on which you sell advertising.

Affiliate marketers, who sell products and services on commission, create small blogs of around five pages (posts) to sell a particular product.

Blogs are perfect venues for affiliate marketers because they’re fast to create, and get indexed quickly. This means that you can start getting free traffic from the search engines and make sales within days.

For this way of making money blogging, your focus is on creating many blogs, each selling one product.

3. Sell a service

If you’re selling a service – you’re a writer, designer, or Web developer, a blog is an ideal venue on which to sell those services. However, as the popular Tin Basher blog, (it sells sheet metal fabrication) shows, you can sell any business or service from a blog.

4. Blog for others

If you enjoy blogging, you can blog for others. Many businesses want to create and maintain a blog, but they don’t have the staff to do this in-house, so they hire professional bloggers.

There are many “blog job” sites online which display listings of blog jobs, and blog jobs are often advertised on the Web’s huge job hunting sites too.

Of course, you can also advertise your availability to blog for others on your own blog.

5. Create and sell blogs

Blog “flipping”, that is, creating blogs strictly for the purpose of selling them, has become popular over the past year. Many people want a blog, but don’t want to go through the hassle of creating one for themselves, so blog flippers create blogs to sell them.

If you’re interested in flipping, you can create several blogs in a week, and sell them all. This is a great way of making money blogging.

So there you have five ways of making money blogging. Blogs are a perfect home business, because there’s little or no capital outlay or startup costs. I wish you much success with your blogs.

Discover the secrets to making money blogging with Angela Booth’s blogging bestseller, “Blogging for Dollars” at http://www.abmagic.com/Blog/blogging.html This ebook package gives you everything you need to build a highly successful blog.

Angela is a professional blogger who’s been blogging since 2001. Her blogging ebook has a companion blog, the Blogging for Dollars Blog at http://www.dollars2blog.com/blog/ which keeps you up to date with what’s happening in the world of professional blogging.

We all love pets and most of us have had a pet sometime, somewhere, right? Then you must have also faced problems with pets pooping around, nibbling at household things sometimes even hurting your kids!

This can be easily avoided by helping the pet to a pet training course. Expert trainers who know how to teach pets to behave in various household situations conduct these courses. There are a number of obedience schools that provide pet training courses (particularly dogs). Pet Training usually takes place in small groups. In addition to training pets themselves, pet training schools also teach pet owners how to become a pet trainer. Professional dog trainers more often than not do not train the dogs, but actually train the owners how to be pet or dog trainers.

Training Schools

Even thought some schools take the pet from your home to train them, the pet owner still must at some point learn what the pet has learned and how to use it and reinforce it. Owners and pets that attend class together have a prospect to learn more about each other and how to work together under a trainer’s guidance by getting a number of dog training tips. Pet Training is most effective if everyone who handles the dog takes part in the training to ensure consistent commands, methods, and enforcement.

Prescribed training in course is not always available until the puppy has fulfilled all its vaccinations at around 4 months; however, some pet trainers suggest puppy socialization classes in which puppies can enroll immediately after being placed in their permanent homes as long as infection risk is minimal and puppies have received initial vaccinations. As a general rule, basic training classes accept only puppies that are at least 3 to 6 months old.

Pet insurance

Pet insurance is another important thing to consider when you have a new pet. After all your new pets veterinary care can cost a fortune.

Pet Insurance is for covering the cost of the veterinary costs if your pet is ill or has an accident. The pet owner will have to make a payment towards any claim. Pet insurance will not pay for preventative veterinary care (vaccinations) or elective veterinary care (neutering). Although known as Pet health Insurance, insurance is normally only available for cats and dogs. There are some specialist insurance schemes available for derby horses.

The modern era: Robotic Pets

Now in the modern arena there are robotic pets like the tamagotchi. These are sold self-contained on a simple and hand-sized computer. A small screen has an image of the pet, in case of these robotic pets and buttons on the case of the device let the user perform different tasks. These tasks are like feeding the pet, playing with it, washing it, and so on. Beeps are emitted by dissatisfied pets. A massive fad was created in Japan by digital and virtual pets. They were originated here and also to a lesser extent in the United States around the late 1990s. This idea of an actual animal comprised of technology rather than skin and flesh inspired a number of people.

Pet training [http://pets.blogtastic.com/tag/pet-training] and health is as important as bringing up your kids. Hence great care and love needs to be given to them. After all they are your best friends. Aren’t they?

Mike Sanders is an established writer and a pet enthusiast. He regularly writes for pet journals and [http://pets.blogtastic.com].

So you are interested in the world of politics but do not know where to find a good daily politics blog. In this article I will provide you with the best method for finding the blogs you want to read. I will not tell you what to read, I will tell you how to find a political blog you want to read -one that suits your specific tastes.

If you know essentially nothing about the world of political blogging you should understand a few things right off the bat.

Firstly, a daily politics blog can come in one of two forms. The first type is the kind most people probably think a political blog looks like. It is the “personal blog”. It is made by one individual. The second type is the corporate type. It is like a company as it has several writers or “contributors” who make up the daily blog into what is very similar to an online newspaper.

Secondly, the thing you need to know right away upon entering the politics blog universe is that the vast majority of political blogs are biased or at least “lean” one way or another -they are opinionated news. There are however many politics blogs that take a non-partisan or neutral approach to their blogging. Remember, this kind of blog might be articulating a point of view just like partisan blogs.

Finally, the most important thing to do, in my opinion, is to do research on the political blogs you start reading. If the blog is a personal one try to understand where they are coming from. If the blog is a corporate one look them up on Wikipedia. See who owns them and possibly which way they “lean” (left or right for instance).

Alright, so now that you are schooled in spotting blog types and their content you can start searching for a great daily politics blog.

I suggest you immediately figure out what kinds of political blogs you want to follow before you start following them. You should have an idea of what you are trying to accomplish by reading a blog online. Are you trying to educate yourself? Are you looking for other people who will articulate your shared positions on politics? Or maybe you want to act like a media analyst by looking at daily politics blogs on both sides of the political spectrum!

Whatever you are looking for and wherever you might be on the political spectrum, there is really only one final step to finding a great blog you can follow every day and it involves Google.

Search Google for the words “politics blog” (or blogs) or “political blogs” (or blogs) while combining a word that specifies exactly what kind of material you want to see. For example, if you are a life long Republican in the United States you might want to put “conservative” or “Republican” in front of politics blog. If you are a centrist you might want to type “moderate” or “centrist” at the beginning. What you put in addition to the first words is up to you and will depend on your political views.

Using Google is the best way for newbies to get settled in to the political blogging world as the first page results are usually the more established personal and corporate blogs. Since so many mainly personal political blogs die in their first year (people just stop writing), using Google is the ideal first step. Keep in mind you can use other search engines but Google superior in my humble opinion.

Happy reading!

The author of this article, Tyler, is a political enthusiast and writer of a politics blog who has reported on the unemployment rate by Canadian provinces.

You’ve probably read the previous piece on North Indian breads. This article focuses on North Indian cooking, which includes cooking style, spices used, terminology and some common foods.

North Indian cooking is nearly always quite spicy and uses a large number of spices in any given dish. The terms used for various dishes are normally descriptive of the food itself like Jeera Aloo for instance, which literally translates to ‘Cumin seed Potatoes’. Like most cultures there are also some misleading names like ‘Butter Chicken’, which is actually marinated chicken cooked in a tandoor and served in smooth, tomato gravy and doesn’t contain any butter. There are also terms which aren’t related to the food in question, like Pulao, which is rice cooked with spices and vegetables. The term sabzi (sub-zee) is used quite liberally when describing nearly any dry, vegetable preparation. The same applies to the term dal, which is used for most types of lentils. The term tari (tuh-ree) denotes gravy and is suffixed to the name of a dish when it has gravy.

In these days of fusion food, it is difficult to pin down a set of spices that a given region can claim. However, traditionally, north Indian cooking uses the following spices and herbs:

• Cumin seed (Jeera)
• Ajowan or (Ajwain)
• Red Chili Powder I – Flavor over color (Lal Mirch)
• Red Chili Powder II – Color over flavor (Degi Mirch or Kashmiri Mirch)
• Turmeric Powder (Haldi)
• Dried Mango Powder (Aamchur)
• Coriander Seeds (Sabat Dhania)
• Coriander Powder (Dhania)
• Fresh Coriander Leaves (Hara Dhania)
• Green Cardamom (Choti Elaichi)
• Black Cardamom (Badi Elaichi)
• Cinnamon (Dalchini)
• Garam Masala – A set mixture of spices – roasted cumin, cinnamon, cloves, caraway seeds, nutmeg (and/or mace) and green cardamom seed or black cardamom pods. The composition of Garam Masala changes from region to region.
• Dried Fenugreek Leaves (Kasuri Methi)
• Black Mustard Seeds (Rai)

This list is by no means complete – there are many more spices used in every day North Indian cooking – the purpose of this article however is to provide a feel for North Indian cooking.

Different spices are used in different situations, in different ways. The flavor and characteristics of spices change if you’re dry roasting them, frying them, adding them before simmering to cook or after cooking.

Our first foray into traditional North Indian cooking could start with a simple vegetable preparation, which we could either call Aloo ki Sabzi (‘Vegetable Preparation of Potatoes’) or Jeera Aloo (Cumin seed Flavored Potatoes).

Cumin Seed Potatoes / Jeera Aloo

Ingredients

- 3 Large Baking Potatoes

-One onion, chopped fine

-1 tsp Cumin seed

-1 tsp Turmeric Powder

-1 tsp Chili Powder

-1 tsp Coriander Powder

-1 tsp Dried Mango Powder

-Salt to taste

-Chopped fresh coriander for garnishing

-Oil for frying

Method

First peel your potatoes, dice and then boil in lightly salted water. Then drain and let cool. Heat oil in your pan and add the cumin seed. After 2 – 3 seconds of crackling, add the onions and fry, stirring lightly for about a minute on low heat. Now add all the spices, except the dried mango powder and mix well. Throw in the potatoes, which should be nice and firm now and toss well, so the onion-spice mixture coats the potatoes all over. Simmer for about 5 – 7 minutes. Finally, add the dried mango powder and toss the potatoes on high heat, till there’s a thick, spicy sludge adhering to the potatoes. Garnish with the fresh, chopped coriander prior to serving.

These can be served with Rotis, filled in toasted sandwiches or just eaten as is for a snack.

As you can see, this everyday dish uses 5 different spices and one herb. There are some traditional dishes that use up to 30 different spices! These are now (in most part) a thing of the past and cooked only on very special occasions.

As an example, let’s say we’d like to try our hand at cooking a simple north Indian dish without a recipe, simply going by the style. Obviously we’ll need some north Indian spices, the most common of which are Jeera (cumin seed), Haldi (turmeric powder), Namak (salt) and Mirch (chili powder). The first step, in nearly every dish is to fry onions as it is a staple in north Indian cooking. When pink/transparent, we add some spices and fry some more. This gives us a thick sauce to which we can add a little water if we wish. This sauce will coat the vegetables or meat we’ll add later. Here’s a simple example.

Onion and Tomato Sabzi / Pyaaz Tamatar ki Sabzi

Ingredients

-3 Large tomatoes, chopped roughly

-Two Onions, chopped roughly

-2 large cloves of garlic, finely sliced

-1 tsp Cumin seed

-1 tsp Turmeric Powder

-1 tsp Dried Mango Powder

-1 tsp Chili Powder

-Salt to taste

-Oil for frying

Method

The process is really quite simple – we heat a little oil, add the onions, fry a little, add the garlic and continue frying till the onions are pink or translucent. Then we add the rest of the spices except the dried mango powder, mix well and finally toss in the tomatoes. The dried mango powder goes in at the end.

One major feature of Indian cooking is that vegetables are rarely left crisp or crunchy. They’re nearly always cooked till they’re very soft. This isn’t very good for the nutrition content of the veggies and I’d recommend cooking them till they’re just done and still have a bit of bite left.

The pan will be kept on a simmer for 5 – 10 minutes, till the tomatoes are cooked through. Finally we stir in the dried mango powder and it’s ready to eat! This dish is usually eaten with Rotis.

As you can see, the pattern is similar – fry onions (if using), spices, toss in vegetables, nuke them (or not) and serve. Now that we have an idea of the basics involved, let’s get on to the secrets!

The Cooking Methods (by Naheed)

Secret 1: Bhuno well.

This is an extremely important process and involves frying spices to extract most of their flavor. Remember not to overheat the oil (unless it is mustard oil, which has to be heated till it emits some smoke & does not froth when something is put in it). If dry powdered masala is being used, the oil should not be hot as the dry spices will burn. Some amount of water must be added if you feel the spices may burn. When making the masala, use onion paste along with ginger & garlic to which you will add other spices as required.

For meat however, the method is quite different. This is the last process for cooking meat in quite a few cases, or the process just before adding water to make the gravy. It is believed the real flavor of meat develops only if you devote upward of 10 minutes to this process. Meat releases some of its own fat which mixes with the spices and then the oil cooks the meat and helps the meat absorb the mixed flavors of the spices. How long to do so, is a question that has no fixed answer. As a guideline, stop when either the meat becomes too tender or the gravy becomes completely dry, or your guests start to get very restless. You will also notice that the meat & gravy tend to stick to the vessel if you do not stir them constantly. If they do, scrape it off; and if the gravy gets too dry, add yoghurt or water.

Secret 2: Bagharna

This is a simple process and is called Chaukna in Hindi. Here dry spices are added to hot oil and this concoction is added to a dish (e.g. Dal). Although a simple process, do not burn the spices. In fact it is advised that once you have added the spices, remove the vessel from the fire.

Secret 3: Dum Cooking

This is the art of slow cooking. It enables individual flavors to intermingle properly. This is also the method used for the last few minutes when cooking rice or biryani. In the old days, when food was cooked on coal or wood, the only way was to raise the distance between the flame & the vessel, or put the vessel in the dying embers, seal the lid of the dish with flour & put a few embers of coal on top of the lid. In dum cooking, it is essential the fire be at its lowest and the food will therefore take a while before it’s done. Rest assured that your patience will be amply rewarded. Thankfully modern cooking presents us with newer methods and one of the easiest is to put the whole vessel in an oven. If you do not have one, put a griddle (tawa) on the flame & then put the vessel on it. Also note that dum cooking meat will make the ingredients (meat, vegetables) exude the moisture or water within. A word of caution here: Try not to use a pressure cooker or the meat will not turn out right.

Secret 4: Frying

Simple you’d say. Well, yes it is. However, there are two types of frying. One is frying to cook and the other one to brown. For deep frying it is essential that there be sufficient oil to cover the item. For browning, the oil can be less but must be at a low temperature.

Secret 5: Using earthenware

Not only is earthenware cheap in India but it was also the first form of disposable crockery. Most desserts in India were traditionally served either on banana leaves or in earthenware crockery. Some of the better known five star restaurants in India still use earthenware. If you’ve noticed, tea at Indian railway stations is still served in earthenware glasses. Not only is it environmentally friendly, a special earthy flavor permeates the tea, which no cooking method can simulate.

Secret 6: Kewda Water

Kewda is the derivative of a desert plant with very fragrant leaves. The essential oil of this is heavily diluted in water which is used as a perfuming agent for food. Typically used in Firni and Zarda among other desserts and has no parallel.

The Ingredients

Secret 1: Dahi or Yoghurt

This is a wonder ingredient. Yoghurt lends a light buttery flavor to the creation as well as a light creamy consistency. For example, it is the base for some dishes like Rizala where the original flavor of yoghurt is completely transformed. Yoghurt when cooked transforms in taste to lightly sour and gives the gravy a creamy texture. All in all, it is an essential item. In a few dishes, it may be substituted by tomato puree but then the final result will be slightly different. Did you know vegetables cooked in yoghurt retain their shape? In fact in Dumpukth Fish, it is the yoghurt that preserves the shape of the fish. Also, at times if you have mistakenly added extra salt, add a splash of whisked yoghurt and cook for a while.

Secret 2: Onions

This is an essential ingredient in a lot of dishes and is commonly used for salads. A handy tip on handling onions is to remove the outer dry skin, cut in half and wash thoroughly to prevent your eyes from watering. Onions lend a sweetish flavor to cooking and are a common masala base. However when fried then mixed, the taste is totally different. So when the recipe says “fry onions”, you’d better fry them.

Secret 3: Cumin

There are two types of cumin seeds. The common white cumin seeds which are cheap are used mainly in vegetarian dishes. They are more often than not fried to get their flavor out. Sometimes as in a raita, they are dry roasted on a tawa and then ground. However, the more expensive black cumin seeds or Shah Jeera as they are commonly known as, are quite different in taste and flavor. The two are rarely substituted. Most restaurants substitute them in rice preparations, but then, what you get is something totally different.

Final Recipe

Now that we have quite a good idea of what’s involved in North Indian cooking, perhaps a slightly complex recipe is in order – Nihari. This is definitely not one of the dishes that one finds on the menu of five star restaurants. This is one of the dishes eaten with a lot of passion by all. In fact to have Nihari one must have the zest to wake up before dawn because it is a very hot meal and in most places where it is served, the service is over by 9am. It is a delectable broth of meat, cooked over a slow fire, mostly overnight and eaten in the early hours of the morning with a tandoori roti and an assortment of fresh herbs accompanied by loads of lemon. The meat is fulfilling and the broth is had as a refreshing and a rather hot soup. The other reason why one has it as a breakfast meal and that too only in winter is because it makes you feel very thirsty and rather warm. Don’t tell me I didn’t warn you.

Nihari

Ingredients

• 1 kg Nihari meat (or any other meat that’s available)
• 250 grams Onions, sliced
• 3/4 cup Ghee
• 2 tbsp ginger paste
• 2 tbsp garlic paste
• 2 tbsp dry roasted chickpea flour
• 1/2 – 1 tsp red chili powder
• 1 tsp Coriander powder
• 1/4tsp Turmeric powder
• Salt to taste

Spice mixture

Grind together the following:1/4 tsp. dried ginger, 1/4 tsp. mace, 1/2 tsp. fennel, 1/2 tsp. white cumin seeds, 2 large cardamom, 4 small cardamoms, 4 cloves, 6 black pepper seeds

Preparation

Preparation time 30 minutes | Cooking time 2-3 hours

• Add 2/3rd of the onions in moderately hot oil and when the onion goes soft add ginger & garlic paste along with ground coriander and turmeric powder and let it fry for about 3-4 minutes or until the oil comes on top again.
• Add the meat and cook over slow fire. The meat will let out its own water.
• When it is semi cooked, add the chick pea flour to 2 cups of water and leave the broth to cook over very slow fire for at least 45 minutes.
• The slower you cook the more flavors you will draw out.
• Keep the pot covered but no pressure cookers please.
• When the meat is as tender as it can get, add the spice mixture along with the leftover onions.

On a parting note, while cooking methods remain largely consistent and typical, knowing the spices will help tremendously. So while you’re cooking go on and add that sprinkle of black mustard seeds to hot oil and watch them crackle or throw in some curry leaves and savor the change in flavors!

Sid Khullar has written nearly 400 articles on food, cooking and other related subjects on Chef at Large. He welcomes recipe and photo contributions and is always looking to meet people passionate about the culinary arts.

You mentioned “…your page ranking.” What is page ranking and how do I get my pages ranked in law firm Internet marketing?

You don’t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) use similar models as Google. If you rank high at Google you will rank high anywhere. The Google Page Rank system is from 0 to 10 with 10 being high and 0 being low. Probably more than 98% of sites on the Internet are ranked 0, 1, or 2. I do recommend you go to Google and get a Google Tool Bar since then you can see the Google Page Rank they have given you and every other web page you ever visit. This is a very useful tool in law firm Internet marketing. First it tells you how you are doing with your website. Next it tells you how well your competitors are doing with their websites, which tells you what you need to do to get a higher Google Page Rank so you are above them in the search engine results. Finally, it tells you how well your vendor has done for you in law firm Internet marketing and if you are searching for a new vendor it can tell you if they know what they are doing since they should show you sites they have built that have good Google Page Ranks. For sure that vendor’s site should have a good Google Page Rank don’t you think? There is another ranking system called Alexa that is not one you need to be as aware of based on Alexa toolbar users (well over 10 million of them last I knew) and where they are going. You can get their toolbar at Alexa.com. Alexa ranking is based on the lowest number being the best and the highest number being the worst. A low number is under 500,000 thus indicating a website that is in the top 1% of all websites in the world in terms of the traffic that comes to their site. For example CNN.com is #26, GE.com is 4,719, Google is #3, Yahoo is #1 and MSN is #2. The poor Alexa ranks are in the millions with most websites on the Internet being Alexa ranked “no data” not being at all unusual. You site is likely to be “no data” ranked, as are most lawyer sites by far. So be more concerned about your Google Rank.

You have been talking about “competitors” a lot in. Who are my competitors in law firm Internet marketing?

Your competitors in law firm Internet marketing are those people who are trying to rank high at the search engines for the same keywords as you are trying to rank high on. If your down the street lawyer competitor knows nothing about keyword research and how to build a law firm Internet marketing system then he will not be much of a competitor for you on the Internet. Fortunately or unfortunately most lawyers are doing it all wrong with vendors who are over charging and under delivering. You have a great opportunity to get out in front of the pack and stay there because by the time they wake up you will be so far out in front they almost certainly won’t be able to catch you in law firm Internet marketing.

Some way back you mentioned “RSS”. What is RSS in law firm Internet marketing?

RSS stands for “Really Simple Syndication”. Trying to stay up with all the new information on the Internet is clearly difficult given the size and growth of the Internet. What if you had a really simple way to get the new information posted at your favorite websites or get their newsletters without them getting caught in spam filters? That is what RSS is designed to do. You sign up on the web site of one of your favorites for RSS and they will send information (text, audio or video) to your RSS news reader on your computer or to your web based news reader (I use Yahoo.com). Where can you get these news readers? Here are some options:

For Windows

Newzcrawler.com

newsgator.com/NGOLProduct.aspx?ProdId=FeedDemon

awasu.com/

For Mac OS X

newsfirerss.com/

newsgator.com/NGOLProduct.aspx?ProdID=NetNewsWire

For Web Based

bloglines.com/

http://my.yahoo.com/

newsgator.com/ngs/default.aspx

While this technology is still new it is growing. Some Internet marketing experts think it will overtake email as the “killer application” on the Internet in a few years since it fixes the spam problem and reduces the number of newsletters coming to people’s in boxes. It is good but probably not that good. Right now I would put it on your site as a useful tool in law firm Internet marketing if you offer a newsletter or add content regularly since people who use RSS are going to be very interested prospects if they sign up on your site using RSS.

You said earlier “over charging and under delivering.” What should I expect to spend on an Internet marketing site with a vendor that can deliver excellent results?

You may or may not have to “start over” if you have a site now. Also know some vendors charge by the hour, some by the project and some a mixture of the two. If you are looking for a “value vendor” (one who is not the cheapest but also not the most expensive) to build a new website with all of the factors I have spoken about in place you will need to expect to spend from $8,000 to $12,000 for the new website. At this level of spending the website should have 20 pages or maybe a few more in total with the entire “on site” SEO in place. The fee for the site should include the services of a Webmaster (think of this person as being much like a “general contractor” who is building your dream house), keyword researcher, web designer, technician, and website copywriter. If you are looking for someone who is going to do the ongoing webmaster role (think here of having a professional Internet marketer on you team) taking you from where you are now with an existing site to excellent results then work with you ongoing to assess your current website circumstances in detail, make a plan for how to improve your circumstances via your current vendor, manage your current vendor so they implement that plan (or if necessary make the recommendation to you to leave your current vendor as well as find you another more appropriate vendor) you can expect to pay around $70 to $90 per hour to get a quality USA based person to do the job for you.

If you want to view his in depth “Internet Marketing Guide” you can go to http://www.CannonFireMarketing.com. Richard’s guide will take you much, much deeper than this executive briefing can. Richard is one of twenty-five SBI Certified Webmasters that you could “shop” if you desire at: http://directory.sitesell.com/certified/index.html. In the interest of full disclosure Richard built my medium size site (and growing) and has been a valuable addition to my team. Ken Evoy, MD, that I mentioned earlier, developed the CTPM model of Internet marketing that currently serves over 30,000 primarily small businesses with their Internet marketing needs, founded and owns the SBI system.

That is more than I expected to spend on law firm Internet marketing. Are there other options?

Yes. If you don’t currently want to budget for $8,000 to $12,000 you could begin with a 10 to 15 page site but be sure to do the keyword research (Richard Cannon can do this for you and is a master at it, one of the other SBI Certified Webmasters or maybe your current vendor). The lower number of pages would bring the cost down considerably. Later you can add pages (a must in law firm Internet marketing – like a page per month for solo and small firms). You could also go to guru.com (a virtual marketplace complete with a mediated process) where you can find cheap vendors (think India, Singapore, New Zealand, South Africa and Europeans here at $12 to $50 per hour) as well as value vendors (think $50 to $100 per hour in the USA). If all you want is a “brochure holder” type of site (so you don’t look behind the times) you can get one of those built without the keyword research for maybe as little as $800 to $1,000 by a value vendor or half that or less by a “cheap vendor”, however, you will likely “throw that away” when you decide to move up to law firm Internet marketing type site. If you really, really want to go inexpensive you could go to Yahoo.com’s home page and scroll down on the left side of the page to “small business” and click on that where you can buy something as a decent brochure holder type of site at a cheap price per month.

OK friends, we have completed part two on law firm Internet marketing. In part three we will cover should you have a vendor that has done lawyers websites in the past over a “plain” vendor, why do I keep mentioning the number of pages on a site, how to avoid overpriced vendors, what your domain name should be, intellectual property issues to consider and more. So keep on reading with part three to learn more on law firm Internet marketing.

You can download free now the 125 page Report titled “31 Proven Law Firm Marketing Strategies” by Henry Harlow and much more. You can increase your income; reduce your work hours as you serve your clients better than ever – guaranteed. http://www.Law-Firm-Marketing-Coach.com

The popularity for baby clothes has created and entirely new market for children clothing, clothes are now not the traditional blue for boys and pink for girls, they are much more advanced and the trend has spread to baby accessories like hats, caps, bibs and a lot of these clothes have funny messages. Babies are growing; you are unlikely to get as much use out of this clothing as you would an adult.

Baby clothes do not last long because they wear out, or because your baby quickly grows out of them. As a proud new parent buying baby clothes is sometimes confusing, your baby needs three basic types of clothes: pay clothes, sleep clothes, and dressier clothes for going out.

Today you can choose any colors you like for your children, girls don’t need to wear pink and boys don’t need to wear blue, there are so many colors and shades of colors that it is ok to mix and match. Most first time parents get a shock when at about fourteen months their darling decides they don’t want to wear clothes.

When a baby is going to cold weather the baby does not have the capability to control his or her body temperature so you need to dress your baby appropriately for winter so your baby does not get cold. When parents are shopping for baby clothing they don’t have to worry if a baby clothing store is close to them, with today technology and the invention of the internet parents can shop online and have the clothing delivered right to their door. In today’s world parents are more concerned about how their children look in clothes because it is a reflection on them. Today’s trendy parents want trendier babies dressed in clothes that make a statement.

Online stores supply baby clothing sometimes for a lot less than the brick and mortar stores, they also carry unique clothing that you cannot find anywhere else accept in boutique stores. Today most online site carry the designer baby clothes and most of them sell the clothing for a discount compared to stores.

Many grandparents and relatives find it very difficult to purchase baby clothes. If you are expecting a baby in the next few months, the chances are you will have started planning for some of her important things, if not doing them and buying them already. When you are starting out it is so easy to get distracted from what your baby needs and start buying baby clothes just on how they look.

You might even check garage sales and local thrift stores for gently used basics. Many large department stores offer a clothing section for babies, as they are high demand items. How many of us have spent countless hours trudging around the high street stores looking for stuff.

While we all want to dress our babies in clothes that are cute, stylish and fit well, we sometimes overlook the most basic element — how will these feel against my baby’s skin. Keep to the rule, buy your baby clothes with comfort and practicality in mind and keep the cute dress for special occasions. As the child grows older they will love to use their own clothes for their dolls to play dress up.

Melissa Fishman and David Marc Fishman are the owner of Mailordermommy.com Mailordermommy sells birthday parties supplies. Learn how to be successful [http://www.the1truesecret.com].

When the first human being, in Eden or on earth, covered his body with leaves, or later with an animal skin, the fashion industry was founded at that time. Though we are not familiar with the style and attire of that time until the ancient civilizations preserved few images in the solidity of rocks, through cave paintings and through rock-cut sculptures.

Terra Cotta figurines of the oldest Harappan Age show interesting headdresses that can be compared with any modern hairstyle with a heavy look. The Dancing Girl of Mohenjo Daro with bangles in her arms is not behind any fashion sculpt of any age. While no one can deny the allure and glamour of Cleopatra; a woman with great political skills and a long nose, who crafted many fashion styles from jewelry to outfits of the great Egyptian Empire of Scissors.

But fashion is not only associated to women always! In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great Biblical Character of Moses, if taken as an Egyptian Prince, was always a portrayed, in tales and later in movies, in a charismatic outfit.

While in the Western part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare, but their unique and intricate concepts of a perfect and godlike human body, especially of males, supported the appealing army uniforms and court-wears.

The supernatural characters of illustrious Greek, Egyptian and Indian Mythologies did provide extraordinary range of apparel; well preserved in the form of painting and sculpture.

These ancient models are still the greatest sources of inspiration for modern day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa.

Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs market where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then there are many cultural aspects that can instigate or impede certain trends. A colorful bikini is a great fashion market item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. Contrary to that, a veil is popular in fundamental countries, but has no market in secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not much difference across the globe with exception of little diversity in shape, material and style. Earrings, bracelets, pendants, bangles and rings are always, and everywhere, in fashion since ages having big market scope in all societies and cultures.

On the individual level, fashion is not just a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways.

“As process it is [fashion] sustained through some complex amalgamation of inspiration, imitation and institutionalization, all of which seem necessary, even though the nature and degree of their fusion is, as we can infer from fashion history, quite variable.” (Fred Davis. Fashion, Culture and Identity. P. 123)

Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also institutionalize itself on many grounds. This institutionalization is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors.

This feature has made fashion, throughout past decades, an industry with small to bulk product possibility that can be marketed all around the world. It attracted many business tycoons and groups of companies to invest in fashion industry, or to label some of their products as fashion products. This idea initially covered the clothes brand but soon after, it encompassed every utility of everyday life. From earrings to pendants, from watches to glasses, from shoes to wallets, from perfumes to hairstyles, everything was produced and marketed, exported and imported on such a huge scale that it actually influenced the economy of various countries. Apart from the individual fashion, bathroom accessories, kitchen, bedroom and bathroom décor, landscaping of gardens and lawns, furniture, automobiles, electronics or even language accents, everything got under the broad term of fashion. Products singularly and brands collectively helped and polished lifestyle across the continents. So, inevitably fashion market got vitality.

Despite quality, comfort and durability the exclusivity of a product and its luxurious look are the reasons that produce scope for a product to be marketed. That is the market policy of almost every fashion company revolves around these features.

Simultaneously, the marketing and availability of various products have developed the customers’ sense of selection and exposure with a comparative buying power. Fashion is not always brand conscious; it is item based as well. Sometime, the need for a particular item may force us to go beyond the brand-range and select something less popular. This is a challenge all the famous brands have to cope with. Ian Griffiths and Nicola White, in their edited work: The Fashion Business- Theory, Practice, Image, commented on item shopping as:

“Item shopping is still very much part of our lives, but market saturation has taken its toll and replacement purchases of core product continue to decline. Added to this is the changing profile of the customer, who, through constant exposure, is becoming wiser, more astute, more confident in mixing products and consequently, likely to be less brand loyal.”

The customer satisfaction is very important in the fashion industry; either it is attained by making customer needful for an upcoming product through advertising, or by providing him what he is striving for. The former caused the creative and design department to experiment with new ideas and shapes while the latter forced the quality controlled production with maintained standards.

Modern day fashion is rapid, short lived, more corporate in its structure, and psychological than ever before. Due to better and quick sources of communication and information, the international or external markets are open for every fashion company to do business, multinational companies can be found with variety of products in all the continents with complex network and appropriate marketing policies according to the socio-cultural requirements of a certain country. Especially, when we talk about the couture and cosmetics, contemporary trends are getting more and more cross-cultural due to viewership of various fashion channels on TV. This is far quicker source than the print media. So, the skills and concepts are also crossing the geographical and ideological boundaries of different parts of the world regardless of ethnic rigidity and conventionalism. That is one reason that fashion is also taken as the reflection of the progress in some developing countries. Fred Divis described clothing as a visual metaphor in his compilation; Fashion, Culture and Identity:

“As visual metaphor the clothing that is dress (one should perhaps distinguish between the two) is capable of communicating many things including something as subtle, for example, as the wearer’s reflexive awareness…”

This is what has made fashion companies responsible for customer care at the same time, when they were thinking to be profitable. You can find friendly policies of such companies towards its employees, suppliers and customers. Together with the advertising campaigns, Fashion Weeks with new designs and colors, serve additionally to promote new concepts. These Fashion Weeks not only display an array of new products, but also serve to communicate with the audience visually. Dresses and accessories worn by models doing catwalk, are more lively and enthralling than the mere display on mannequins. Normally with a range of Fall, Spring, Summer and Winter collection, Fashion Weeks boost market demands and promote its associated businesses as well. Fashion Shows now have become cultural events which are happily sponsored by the corporate sector.

At modern day fashion companies, there is an underlying and long standing commitment to ethical trading, based upon the belief, that business can be both profitable and responsible. So, fashion companies believe that building meaningful long term relationships with employees, suppliers and communities is good business practice for them and is what the customers expect popular brands. This is, and always has been, the founding principle of different brands as Corporate-Social responsibility.

Fashion is not only a phenomenon for luxurious life, but this concept deals with humanity as well. True meaning of fashion is to put life at ease and to facilitate humanity with its respective life style. That is why, modern fashion companies are conscious for the fact of supporting special people of society with special needs. This phenomenon is causing fashion to be responsive towards special people.

Therefore, the market and its demands may vary from community to community. For example, the range may get different in a London store in comparison with the variety at a Singapore or China store. No doubt, in the modern world, ‘East meets West’ but climate, culture, sociology and psychological needs can force fashion designers and companies to provide a vast canvas for the diversity of customers worldwide. But there are few items that are evergreen. Jeans and Bags are such commodities that are always in demand and ask for the latest styles and comfort at the same time.

Modern day fashion is global, human, culture and society friendly. At one end it emphasizes collective psychology and trends of a society, and at the other end, it deals with the individual needs of customer care. Healthy trends, balanced life, and busy lifestyle are, what the modern fashion companies have to consider deeply. It is no more a matter of looking good and attractive, true fashion and accessories join comfort and trend together. Fashion companies are somehow, have become institutes that are shaping behaviors, psychology and healthy and innovative thinking. The concept of being relaxed and making others too, by wearing good looking, comfortable, trendy and eye-catching outfits in soothing or energetic colors, is the order of the modern day.

“The obstacles to recognition which they [elements] interpose give an extra fillip to the process of the recognition and increase our pleasure by providing a chain of difficulties to be overcome.”

(Carl Thurston. The Structure of Art.p 39)